How. In our factory, design studio, lab & pilot facility we modify the countless properties of potato starch from raw material to applied end products. The collaboration with our many interdisciplinairy partners is what makes us unique , something we value the most. Therefore, HuisVeendam is best compared with a fashion house; a place that makes mundane materials into exceptional and character defining products, to pave the way for new sustainable materials to become part of our daily lives.